To promote its new Gear S3 smart watch in Tel-Aviv, Israel, Samsung put this bus stop ad campaign together.
The ad looks pretty standard fare – a male model posing with his watch under the brand name and tagline ‘Frontier – The time is now’ – until members of the public realise the model is being live-streamed as he starts to interact with them.
A nice campaign, and a quick post for you. Reminds me of this effort from 2013 – an absolutely brilliant live bus stop stunt from Adobe to promote PhotoShop:
Involved agencies:
Leo Burnett Agency
JCDecaux Israel