The Woolmark Company’s newest campaign ‘Wear Wool, Not Fossil Fuel’ drenches models in petroleum oil to highlight the quantity of crude oil utilised to make synthetic clothes. In the campaign video, models struggle to free themselves from a thick pool of petroleum oil before shedding the dark, oil-soaked layers to reveal an oil-free set of […]
Woolmark Company’s oil-filled swimming pool exposes the environmental reality of fashion
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