Birds Eye open doors to world’s first pay-by-Instagram restaurant

Frozen food brand Birds Eye has opened the doors to a pop-up restaurant called ‘The Picture House’ at the Ice Tank in Soho, London. Diners are invited to pay for their bill by taking a photo of their food and sharing it on Instagram with the hashtag #BirdsEyeInspirations The campaign is to promote the brand’s new Inspirations […]