Cadbury has launched its first campaign of the year continuing its focus on generosity and connection. The centerpiece is a 60-second film by VCCP about a daughter gifting her father, who has dementia, a Cadbury Wholenut bar. Cadbury consulted dementia specialists and extended its partnership with Alzheimer’s Research UK, emphasising inclusive storytelling and support for […]
Cadbury portray dementia in moving campaign
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