Heineken has launched a public beer fridge targeting motorists yearning for a cold beer. Relax! It is not promoting drink driving. The stunt, in Singapore, is to promote its non-alcoholic beverage Heineken 0.0. The idea is to surprise drivers by offering them a beer right before getting into their cars.
“The Driver’s Fridge” uses the […]Why Heineken is offering free beer to motorists
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