Every July, the Calgary Stampede takes over Alberta with 10 days of rodeos, art, concerts and foodie feasts. It’s a celebration of cowboy culture, and a huge moment for brands looking to connect with rural roots. For the 2025 edition, McDonald’s Canada and Cossette Vancouver have dropped an OOH campaign that lets you spot the […]
McDonald’s hides fries in fringe for stampede-season
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