Super simple stunt, this.
Top Gear returns to TV on the 29th May, and to mark this (and fresh from a load of people losing their minds over quite literally nothing), the BBC has unveiled a giant Stig (Top Gear’s mysterious helmeted star driver) outside Broadcasting House:
It’s unclear if it’s the same 30 ft-tall Big Stig that was sent on a European tour in early 2015, but this tweet from BBC Brit suggests it might be:
So… yeah, not much more to say, really.
It’s a Big Stig, and though it isn’t floating down the Thames let’s be honest, is more or less along those lines and let’s not pretend we’ve not all pitched similar.