How do you create 500 brand advocates for a car brand with a low budget seasonal stunt? You just give them a shovel and let them dig!
Subaru helped drivers with a tongue-in-cheek stunt, handing out branded blue shovels to help free cars from the snow.
After a particularly heavy night of snow in Canada, Subaru set about helping 500 non-Subaru drivers free themselves with branded snow shovels.
The blue Subaru shovels each had the description ‘while waiting for your all-wheel drive’, hinting at Subaru’s capability in the snow in contrast to the performance of other car manufacturers.This quirky stunt in Montreal, Canada shows just how easy it is to create an effective stunt, that can actually do a bit of good!