Drinking and driving is an ongoing issue in Brazil which is worsened during the Carnival celebrations. Aware of its role in these situations, BrewDog Sao Paulo launched the campaign #ThrowBackCrash. ‘Throw Back Crash’ warned drivers of the inherent risks of alcohol by mapping 50 previous crashes linked to intoxication on Waze GPS in the hopes […]
BrewDog hacks Waze to warn Brazilians’ about Drink Driving
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