Carlsberg Sweden has collaborated with lure builder Claes ‘Svartzonker’ Claesson to ensure the Swedes know the risks of fishing while consuming alcohol. ‘DrunkenBait’ created by Svartzonker is a unique fishing lure resembling a drunk person who drowned while fishing. It is a visual warning to have an alcohol-free drink to keep sober while on the […]
Carlsberg Sweden lures anglers to not drink and fish
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