For its first brand campaign, ChatGPT sidesteps glossy futurism in favor of something more cinematic and human. Created by Isle of Any and shot on 35mm by Smuggler’s Miles Jay, the spots feel like the final scene of a film: prompts as dialogue, answers as rolling credits. It’s a lo-fi, tactile take on tech that […]
ChatGPT’s first brand campaign skips the sci-fi and goes straight for the feels
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