A study shows that 7 out of 10 French drivers are more careful when they have someone they love as a passenger in the vehicle, but is not uncommon to a driver to be driving by oneself. Allianz tried compensate for that absence with the “Family GPS”.
They partnered with Waze, to add voices for the traffic navigation app, including the voices of:
a young child, to remind you how much you value them;
a caring grandmother, whose humor will guide you;
a protective friend, who will watch over you;
a rebellious teen, that will remind you that your children are counting on you;
Involved Agency: Oglivy Paris
Source: Adnews and Allianz