VML Czechia’s “Phone Break” campaign took the Outdoor Grand Prix at Cannes Lions 2025, putting the Czech Republic on the Grand Prix map for the first time ever. The creative? Ridiculously simple: swap phones for KitKat bars in familiar public settings — waiting for a bus, standing in line or catching up with friends.
The […]KitKat wins big by calling out screen addiction
Понравилась статья? Подпишитесь на канал, чтобы быть в курсе самых интересных материалов
Подписаться