In a swipe at the “babysitter” trope, Norwegian children’s furniture brand Stokke has dropped a carousel post on Instagram under the tagline “Dads are dads, not babysitters.” Featuring real-life moments of dads reading, feeding, changing nappies – the campaign flips Father’s Day marketing on its head, spotlighting dads as core caregivers rather than sidekicks.
(the […]Stokke flips the script on dad‑shaming just in time for Father’s Day
Понравилась статья? Подпишитесь на канал, чтобы быть в курсе самых интересных материалов
Подписаться