Nike has taken a refreshingly lo-fi creative route in its latest activation in China: a pop-up Cantonese soup shop called Songyuan, set on Ersha Island, a hotspot for Guangzhou’s running community. Created with Olympic sprinter Su Bingtian, the project blends local culture, post-run recovery, and subtle brand integration into a campaign that feels more community […]
Nike opens a recovery soup stall for runners
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