In a clever twist on the concept of product dupes, haircare titan Olaplex has launched an innovative campaign. The move comes after the brand utilised social listening tools to discern that a staggering 30.4 million TikTok users were on the hunt for effective Olaplex alternatives or ‘dupes’ – hashtag #Olaplexdupe). Rather than watching from the sidelines, […]
Olaplex turns the tables on dupers with ‘Oladupé’ campaign
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