What if the loading icon wasn’t just annoying—but heartbreaking? That’s the premise behind the Alzheimer’s Foundation’s (Alzheimerfonden) latest campaign, developed by Stockholm agency Kid, where buffering faces become a haunting stand-in for memory loss. The work lands with unsettling clarity: family portraits glitch mid-load, faces blur behind the familiar spinning wheel.
It’s a digital metaphor […]Alzheimer’s campaign buffers to show heartbreak of memory loss
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