McDonald’s UK, have removed the iconic smile from millions of Happy Meal boxes to prompt family discussions about emotions. Research commissioned by McDonald’s highlights a startling statistic: nearly half (48%) of UK children feel pressured to be happy constantly. In response, the burger chain has

In line with Deaf Awareness Week, Newcastle United FC partnered with Sela, their main shirt sponsor, and the Royal National Institute for Deaf People (RNID) to revolutionise the way deaf fans experience football games. Using haptic technology, which creates the experience of touch by applying

Samsung have responded to Apple’s controversial ‘Crushed’ ad with a spot for the Tab S9 series. The electronics giant are sending a message that ‘creativity cannot be crushed’ A reactive campaign from BBH USA. Apple has apologised after a spot to showcase its brand-new iPad Pro drew widespread

Two rival Danish TV channels have teamed up to call out Facebook for the scams and fake news posts that are prevalent across the network – and damaging public trust in the media. The two biggest Danish broadcasters, TV 2 Denmark and Danish Broadcast Corpo-ration (DR) have united in a new campaign

Cadbury Launch special memory boxes featuring retro packaging to stimulate conversation and support memory activities. Cadbury’s latest endeavour, the “Memory Bar Boxes,” taps into nostalgia by reintroducing iconic packaging, including iconic Dairy Milk bars dating back to 1915. In collaboration