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PR Examples

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PR Examples

Asda trials ‘open to chat’ red basket for single shoppers

Asda is inviting singles to wear their hearts on their handles this Valentine’s Day, with the launch of red “open to chat” shopping baskets designed to spark real life connections in store. Rolling out on 14 February across three locations in Leicester, Liverpool and Glasgow, the initiative gives... Далее
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Specsavers turns up the volume on love with ‘The Relationship Aid’

Specsavers has unveiled a cheeky Valentine’s campaign that positions its latest hearing aid as the ultimate device for rekindling romance. Created by Golin London, ‘The Relationship Aid’ reframes hearing aids as must-have couple tech, borrowing the playful tone of adult retail to land a serious... Далее
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Nike boards the Alps with the All Conditions Express

Nike has unveiled an all-orange, fully branded train at the Milano-Cortina Winter Olympics to relaunch its All Conditions Gear line in grand style. Dubbed the All Conditions Express, the activation saw the sportswear giant repurpose an Italian commuter train to shuttle guests from central Milan to... Далее
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Warburtons turns 150 with blockbuster starring Morgan Freeman

Warburtons is celebrating its 150th anniversary with a cinematic new TV campaign starring Morgan Freeman, adding another heavyweight name to its long-running roll call of A-list talent. Titled “150 Years in the Baking”, the film charts five generations of family dedication, with Freeman guiding... Далее
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Nike backs the power of self-belief with giant cricket installations across Mumbai

Nike and Wieden+Kennedy Portland are taking cricket out of the stadium and onto the streets with ‘Born to Beat the Odds’, a striking out-of-home campaign launching as the Men’s T20 Cricket World Championships arrive in India. The work celebrates self-belief as the defining skill Indian athletes... Далее
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