PR Examples

Mess with the natural order of things, and people are bound to lose it. A few weeks ago, Doritos did just that announcing they were ditching their iconic triangle shape. Cue the chaos. Social media went into meltdown mode. Confused snackers everywhere were asking the big questions: Is a Dorito

Aldi are showcasing their wooden toy castle as a fashion dupe alternative to Jaden Smith’s Grammy sensation headpiece. The supermarket have even named the look ‘Castle-Core’. Jaden Smith made waves at the Grammys with his bold ABODI Wearable Vampire Castle Headpiece, a statement piece retailing for

Some collabs are just staring you in the face Heinz and GRAMMY-winning producer Mustard have joined forces for a limited-edition Mustard x Mustard collaboration. Unveiled during the GRAMMY Awards, this new release (personally mixed by the producer) marks a first for Heinz in the U.S, both as a

Tesco are making a change in stores nationwide starting today. The Tesco logo is being (temporarily) removed on Bags for Life, to be replaced by different 5-letter words including “Treat”, “Party” and “Share” The bags will also feature in OOH to celebrate the emotional role Tesco food has on the

KFC is taking “open 24/7” to a new level by removing the doors from its restaurants. The “Out-Door” campaign turns these once-locked entrances into billboards, highlighting their around-the-clock service. The removed doors now display playful messages like “Who needs doors when you never close?”