PR Examples

Samsung has brought back Lucia Gorman the face behind the iconic “bored nightclub” meme for a campaign that’s equal parts fun and smart. Teaming up with Lucia, who first went viral in 2018, Samsung had her recreate not only the meme that made her famous but also other internet classics like

IKEA Australia is getting blocky in the best way possible. To celebrate the upcoming release of Minecraft: The Movie, the Swedish furniture giant has given some of its most iconic pieces a nostalgic, pixelated makeover inspired by the game’s unmistakable aesthetic. In a nod to Minecraft’s low-res

IKEA is tugging at heartstrings with its latest campaign, Supporting First Steps, a warm, nostalgic ode to toddlers taking their very first steps with IKEA furniture quietly cheering them on in the background. Unveiled in Dubai, the campaign blends sweet home videos with stylish visuals shot by

Kiwis abroad, rejoice your daily Vogel’s fix just got a runway-ready upgrade. Introducing Breadywear, a fashion-meets-food innovation designed to help expats sneak their favourite loaf past airport baggage limits, one crumb at a time. Created by DDB NZ in collaboration with designer Vikki Foggo,

Aer Lingus has marked the launch of its new direct route from Nashville to Dublin with a smart and culturally aware campaign in partnership with Uncommon Creative Studio. Tapping into the well-known phrase “Irish Exit” — often used to describe leaving a social event without saying goodbye — the