#personal data

Smart-television maker Vizio agreed to pay a penalty this month for spying on 11 million customers. According to the Federal Trade Commission, the company captured second-by-second information on what customers viewed, combined it with their gender, age and income, and sold it to third parties.

Most people think of big data as some amorphous cloud of information. Even a definition everyone agrees on is hard to pin down. What makes data ‘big’? Most rely on the three V's to define it: “huge in volume, high in velocity, and diverse in variety”. In her recent Aeon piece, Why Big Data is