“House of Nightmares” theme park ad shocks passers-by
I’ve just been sent this outdoor ad prank to promote a ‘House of Nightmares’ attraction opening in 2015 at Gröna Lund, a theme park in Stockholm, Sweden:
A poster was set up, with the words ‘Do you dare look at our new attraction?’. A QR code gave passers-by the chance to preview the attraction.
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