#movie PR

PR stunts to promote a big movie release are now common place. James Bond’s most recent outing saw Heineken arrange a space selfie and Avengers and Jurassic World have also taken the streets to promote their cinema releases. So now it is the time of Star Wars, and it seems like everyone is using

Sharknado 3: Oh Hell No! is the third movie in the cult series centering on flying death sharks. It aired on Syfy last week. In an impressively daft stunt to promote the film, specialist prop designers and marine experts created a bespoke fibreglass boat, featuring inflatable sharks and – more

Continuing in the same vein as other marketing to this point for Ant-Man – we’ve previously seen an ant-sized billboard and an ant-sized teaser trailer – here’s a PR stunt to ‘celebrate’ (PR speak for ‘promote’) the movie, which has just been released in cinemas. On Thursday last week, a day