Channel 4 to air first ever sign language-only TV ad from Maltesers
This week Channel 4 will air what is believed to be the first ever sign language-only TV ad: http://www.youtube.com/watch?v=lYIEAIogarI
As part of a campaign to promote diversity around the Paralympic Games, confection company Mars will promote Maltesers in a 30 second ad.
It will not initially
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